Have you ever wondered what makes a musical instrument truly exceptional? Precision, craftsmanship, and innovation all play a role in creating the perfect sound.
URU Instruments is a brand that has redefined the world of professional music instruments by offering high-quality tools designed for musicians, sound engineers, and music enthusiasts.
Known for its cutting-edge technology and premium craftsmanship, URU Instruments has gained recognition in the industry. Whether you are a professional musician, a budding artist, or a music enthusiast, their instruments provide unparalleled sound quality and performance.
In this article, we will explore who runs URU Instruments, what makes the brand unique, its key products, and how it became a rising name in the industry.
Additionally, we will discuss its presence in Startup Singam, its premium offerings, and why it is a top choice for professionals.Let’s dive into the details!
What is URU Instruments?
URU Instruments is a premium brand that specializes in crafting high-quality musical instruments and sound engineering tools.
The brand is dedicated to offering precision-based music tools that cater to professionals across various fields, including musicians, audio engineers, and music production experts.
Core Offerings of URU Instruments
URU Instruments offers a wide range of professional-grade music tools, including:
- String Instruments: Designed for superior tonal quality and durability
- Percussion Instruments: Crafted for rich sound and dynamic performance
- Wind Instruments: Engineered with precision for clarity and smooth sound
- Electronic Music Equipment: Advanced tools for sound engineering and music production
Each product from URU Instruments is made using top-quality materials and goes through rigorous quality control to ensure the best sound experience.
Reputation in the Music Industry
URU Instruments has earned a strong reputation for:
- Innovation in musical instrument design
- Uncompromised sound precision and quality
- Durable and professional-grade products
- Recognition in various media and music events
With its commitment to excellence, URU Instruments has become a preferred choice for musicians, producers, and professionals in the audio industry.
What Products Does URU Instruments Offer?
URU Instruments specializes in custom-made musical instruments, focusing on the revival and modernization of ancient South Indian instruments. Each product is designed with precision, ensuring a perfect balance between historical authenticity and contemporary usability.
Core Product Line of URU Instruments
1. Sengoti Yazh
- A traditional stringed instrument redesigned for modern musicians.
- Preserves its historical significance while enhancing its playability.
2. Paeri Yazh
- A distinct variation of the Yazh, inspired by South Indian classical music.
- Offers a unique tonal quality, making it suitable for both traditional and fusion music.
3. Sagoda Yazh
- A lesser-known Yazh variant, crafted to maintain cultural authenticity.
- Adapted to meet the needs of contemporary musicians without losing its heritage essence.
4. Kaivizhi Yazh
- A handcrafted masterpiece celebrating ancient Tamil music.
- Features innovative modifications that enhance sound quality and durability.
Each of these instruments is carefully designed and crafted to ensure that musicians experience the richness of historical sound while enjoying modern improvements in structure and usability.
Who is Behind URU Instruments?
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Every successful brand is driven by a passionate team, and URU Instruments is no exception.
The company is led by a group of talented professionals, musicians, designers, and educators who share a common goal—to preserve, innovate, and revolutionize traditional music through precision-crafted instruments.
Meet the Visionaries Behind URU Instruments
Tharun Sekar: Founder & Head Luthier
At the heart of URU Instruments is Tharun Sekar, an accomplished instrument designer and visionary luthier. With a background in architecture, Tharun brings an artistic and technical approach to instrument crafting.
His notable achievements include:
- Revitalizing ancient instruments such as the Yazh and Kudamuzha, adapting them for modern audiences.
- Blending traditional sounds with contemporary craftsmanship, making ancient musical tools relevant today.
- Leading the design and development of innovative musical instruments, ensuring each piece is a fusion of precision, heritage, and creativity.
Tharun collaborates closely with musicians and craftspeople to create unique, high-quality musical instruments, establishing URU Instruments as a pioneer in sound innovation.
Varshi: Administrator
Music and management come together in Varshi’s role as the Administrator of URU Instruments. With her background in architecture, she ensures that URU’s operations run smoothly by:
- Overseeing administrative and strategic planning.
- Supporting the company’s growth and operational efficiency.
- Contributing to URU’s long-term vision and outreach efforts.
Her passion for music and her structured approach help keep URU Instruments focused, organized, and continually evolving.
Kalpana Somasekar: Educational Advisor
A key component of URU Instruments’ mission is music education, and Kalpana Somasekar plays a crucial role in this area. As a senior principal with extensive experience in the education sector, she brings:
- Valuable insights into music education initiatives.
- Expertise in developing structured learning programs for musicians.
- A focus on integrating music as a cultural and educational tool.
Kalpana helps shape URU’s approach to music education, ensuring that future generations benefit from the knowledge and artistry behind traditional instruments.
Pravekha Ravichandran: Marketing Consultant
Bridging design, marketing, and music, Pravekha Ravichandran plays a vital role in shaping URU Instruments’ brand identity. As a graduate from NID Ahmedabad and a skilled musician in Uru Paanar, he contributes by:
- Developing creative marketing strategies to promote URU Instruments.
- Enhancing visual storytelling and brand representation.
- Supporting URU’s mission of preserving cultural heritage through music and design.
His artistic and marketing expertise ensures that URU Instruments reaches a global audience while maintaining its deep-rooted musical values.
Naveen Sekar: Media Consultant
A powerful story needs a compelling visual narrative, and Naveen Sekar brings his skills as a cinematographer to URU Instruments. His expertise in visual storytelling plays a crucial role in:
- Capturing URU’s instruments and craftsmanship through high-quality media.
- Ensuring that URU’s artistic vision translates effectively into videos, promotions, and digital content.
- Showcasing URU’s journey, mission, and cultural impact through creative visuals.
Through his innovative media techniques, Naveen ensures that URU Instruments’ legacy is preserved and shared globally.
Sivasubramanian: Historical Advisor
History and music are deeply connected, and Sivasubramanian serves as URU’s historical advisor, enriching the brand with authentic cultural insights. As an architect with a deep passion for history, he contributes by:
- Providing historical accuracy and depth to URU’s instrument designs.
- Helping to revive forgotten musical traditions and sounds.
- Performing with URU Paanar, playing the Yazh and contributing as a lyricist.
His knowledge ensures that URU Instruments remains true to its cultural roots while embracing modern innovation.
Keerthirathan: Music Education Advisor
With a strong foundation in music education and percussion, Keerthirathan plays a key role in URU’s training and outreach programs. As a KM Conservatory alumnus and a talented percussionist, he brings:
- Expertise in teaching percussion and traditional rhythms.
- A deep understanding of instruments like the Kudamuzha and Urumi.
- A passion for creating unique soundscapes through percussion in URU Paanar.
His contributions help shape URU Instruments’ workshops and music education initiatives, ensuring that knowledge is passed on to future generations.
What Sets URU Instruments Apart from Competitors?
In a competitive market filled with numerous brands, URU Instruments stands out due to its:
1. Precision Engineering
Each URU instrument is meticulously crafted with advanced technology to ensure optimal sound quality and performance.
2. Premium Quality Materials
The brand uses high-grade wood, metal, and synthetic materials to enhance durability and tonal richness.
3. Innovative Designs
URU Instruments integrates modern acoustic technology with traditional craftsmanship, making its instruments unique.
4. Industry Recognition
Having been featured in various music industry events, workshops, and media, URU Instruments has established itself as a pioneer in precision music tools.
These factors collectively contribute to the growing popularity of URU Instruments.
How Did URU Instruments Gain Recognition on Startup Singam?
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On February 2, 2025, URU Instruments earned a prestigious feature on Startup Singam, a renowned entrepreneurial reality show that provides a platform for innovative businesses to pitch their ideas to potential investors. Seeking ₹1 crore in funding at a ₹5 crore valuation, the company presented its unique vision to revive ancient South Indian musical traditions through modern design and innovation.
Reviving Traditional Music with Innovation
During the pitch, Tharun Sekar and the URU Instruments team highlighted their efforts in reintroducing traditional South Indian instruments like the Yazh and Kudamuzha to contemporary musicians. Their mission is to preserve the rich musical heritage of South India while making these custom-made instruments accessible to new generations of artists.
Investment Offers and Final Deal
After an engaging discussion, the investors recognized the rising demand for handcrafted traditional instruments and acknowledged URU Instruments’ strong market potential. While the company initially sought ₹1 crore, they secured ₹60 lakhs in total funding through two major offers:
- Native Leads invested ₹50 lakhs, appreciating the brand’s niche market and craftsmanship.
- Rajarajan (Angel Investor) contributed ₹10 lakhs, demonstrating confidence in URU Instruments’ growth potential.
Utilization of Funds
The ₹60 lakhs funding will be strategically used to:
- Scale production capabilities to meet increasing demand.
- Expand into international markets and grow the global customer base.
- Enhance research and development to refine instrument designs and introduce new innovations.
By securing this investment, URU Instruments is poised to strengthen its market presence and continue its mission of blending heritage with innovation, ensuring that traditional South Indian music remains alive for future generations.
Where Can You Buy URU Instruments’ Products?
URU Instruments’ products are available through:
- Official Website: The best place to explore the full range of products
- Authorized Dealers: Select music stores that stock URU Instruments
- Online Marketplace: Available on top e-commerce platforms
Each purchase comes with a warranty and customer support to ensure customer satisfaction.
How Can You Contact URU Instruments?
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Whether you are a musician, collector, educator, or enthusiast, reaching out to URU Instruments is simple.
The team is always open to inquiries about custom instruments, collaborations, workshops, and purchase details.
If you are interested in learning more about their unique products or engaging with their music education initiatives, here’s how you can connect with them.
Contact URU Instruments Through Multiple Channels
1. Phone Support
For quick assistance, product inquiries, or workshop bookings, you can contact URU Instruments directly through the following phone numbers:
- +91 90251 24368
- +91 90803 75543
Their team is available to answer any questions related to:
- Custom orders and instrument specifications.
- Pricing, shipping, and delivery details.
- Upcoming events, exhibitions, and workshops.
- General inquiries regarding their mission and products.
2. Email Communication
For more detailed inquiries or collaboration proposals, you can reach out via email at:
uru.in.official@gmail.com
You can use this email for:
- Placing bulk or customized instrument orders.
- Requesting collaborations with musicians, researchers, or educational institutions.
- Media and press-related inquiries.
- Feedback and customer support requests.
3. Official Website
For a comprehensive overview of URU Instruments’ work, product details, and upcoming events, visit their official website: www.uruinstruments.com
On the website, you can:
- Explore the range of handcrafted instruments.
- Learn about URU Live Workshops and register for sessions.
- Read blogs and articles on music history and innovation.
- Get updates on media features and press coverage.
4. Social Media & Online Presence
URU Instruments is also active on various social media platforms, where they regularly update followers about:
- New product launches and innovations.
- Behind-the-scenes insights into the craftsmanship of their instruments.
- Event participation, collaborations, and media appearances.
- Customer testimonials and musician collaborations.
By following URU Instruments online, you can stay connected with their latest updates and initiatives.
Conclusion
URU Instruments is more than just a musical instrument brand, it is a cultural movement dedicated to preserving and modernizing traditional South Indian sounds.
By blending historical craftsmanship with contemporary innovations, URU Instruments ensures that ancient instruments like the Yazh and Kudamuzha remain relevant to today’s musicians.
With a strong commitment to quality, education, and musical heritage, the brand continues to expand its reach, develop new instruments, and inspire musicians worldwide.
Whether you are a professional artist, a music enthusiast, or a historian, URU Instruments offers a gateway to experience the rich legacy of traditional music through precision-crafted instruments.
FAQs
What makes URU Instruments unique?
URU Instruments specializes in reviving and modernizing ancient South Indian instruments, making them accessible to contemporary musicians while preserving their cultural authenticity.
Does URU Instruments offer custom-made instruments?
Yes, URU Instruments provides custom-designed instruments, allowing musicians to personalize their instrument’s materials, structure, and tuning preferences.
How did URU Instruments gain recognition on Startup Singam?
URU Instruments secured ₹60 lakhs in investment on Startup Singam by showcasing their innovative approach to reviving traditional instruments with modern designs.
What is URU Live, and how can I participate?
URU Live is a workshop and training initiative where musicians can learn about traditional instruments and playing techniques. Registrations can be made via their official website.
Does URU Instruments ship internationally?
Yes, URU Instruments offers international shipping, allowing musicians and collectors worldwide to purchase and experience their handcrafted instruments.
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