Are you looking for a revolutionary sports technology platform that enhances athlete performance, simplifies training management, and optimizes data analysis? In today’s fast-evolving sports industry, cutting-edge technology plays a crucial role in helping athletes, coaches, and sports organizations stay ahead.
This is where ATIUM Sports comes in a smart sports management solution designed to transform the way athletes train, perform, and recover.
But what makes ATIUM Sports unique? How does it work? Who is behind this innovative platform? In this blog, we will explore everything you need to know about ATIUM Sports, from its groundbreaking features to its journey on Startup Singam.
What is ATIUM Sports?

ATIUM Sports is an advanced sports technology platform that leverages AI-powered analytics, smart coaching tools, and performance monitoring systems to support athletes, coaches, and organizations.
It is designed to enhance sports training, injury prevention, and data-driven decision-making in over 80+ sports.
The platform offers a multi-role, multi-sport, and multi-platform approach, ensuring seamless integration across different sports and user roles. It is available on iOS, Android, and web browsers, making it accessible to users worldwide.
Key Features of ATIUM Sports
- Performance Tracking: Real-time data analytics for athlete performance assessment.
- AI-driven Coaching: Smart coaching insights powered by Dravid AI.
- Injury Prevention: Monitors wellness, training load, and injury history to reduce risks.
- Customization: Personalized dashboards, training programs, and language support.
- Collaboration Tools: Allows coaches, physiotherapists, and sports scientists to work together on athlete development.
- Data Security & Privacy: Built with GDPR and DPDP compliance, ensuring data protection.
With these features, ATIUM Sports is changing the way athletes train and compete by combining AI, analytics, and personalized training solutions.
Who is Behind ATIUM Sports?
ATIUM Sports was founded by a team of passionate innovators who saw the need for data-driven sports management solutions. The company was co-founded by:
- Murugesh Kumar Sidhan Kalavathy
- Priyadharshini Sidhan
- Raju Neelkanth
The team has extensive experience in sports science, artificial intelligence, and data analytics, making ATIUM Sports a trusted platform for athletes, coaches, and sports organizations.
The startup has also received support from leading incubators and accelerators like:
- India Accelerator, Gurugram
- MaDeIT Innovation Foundation, IIITDM Chennai
- Three other prominent accelerators
This strong backing has helped ATIUM Sports grow into a cutting-edge platform that integrates AI-driven insights with sports science.
What Sets ATIUM Sports Apart from Other Sports Tech Companies?

ATIUM Sports stands out due to its comprehensive approach to sports training and management. Here’s what makes it unique:
1. Multi-Sport and Multi-Role Support
Unlike traditional platforms, ATIUM Sports is designed to cater to 80+ different sports and multiple user roles, including:
- Athletes
- Coaches & Executives
- Medical Staff & Physiotherapists
- Psychologists & Sports Scientists
Each role has customized access to ensure relevant features and functionalities.
2. AI-Driven Data Analysis & Custom Dashboards
ATIUM Sports offers over 60 pre-built dashboards that provide insights into an athlete’s:
- Training load
- Performance trends
- Injury risks
- Wellness scores
Users can also build custom dashboards for deeper data analysis.
3. Personalized Training & Assessment
- Customizable training programs and exercises
- Science-backed performance assessments
- Real-time analytics and feedback for continuous improvement
4. Dravid AI – The Smart Sports Assistant
The Dravid AI Assistant, named after cricket legend Rahul Dravid, provides:
- Fitness and Sports Science Insights
- Training data interpretation
- Real-time performance tracking
Future updates will include real-time data analysis and advanced AI coaching.
5. Advanced Health & Injury Management
ATIUM Sports integrates health tracking features like:
- Injury monitoring & reporting
- Wellness & Training Readiness Index
- Medical collaboration tools for coaches and physiotherapists
This ensures athletes receive proactive care and personalized recovery plans.
How Did ATIUM Sports Get Selected for Startup Singam?
ATIUM Sports was chosen to participate in Startup Singam, a highly regarded startup investment platform that showcases innovative and high-potential businesses.
The selection process was competitive, with startups being evaluated based on their business model, innovation, market potential, and scalability.
Key Reasons for Selection
- Innovative Sports Technology: ATIUM Sports impressed the selection panel with its AI-driven coaching, athlete performance analytics, and injury prevention system. The platform’s ability to cater to 80+ sports and multiple user roles set it apart from traditional sports management solutions.
- Strong Market Potential: With a growing demand for data-driven sports training and AI-powered athlete management, ATIUM Sports presented a scalable business model that could impact both grassroots and professional sports ecosystems.
- Traction & Accelerator Support: ATIUM Sports had already received backing from India Accelerator, Gurugram, and other incubators, showcasing its credibility and growth potential. This validation from established accelerators made it a strong candidate for Startup Singam.
- Impact on the Sports Industry: The selection panel recognized ATIUM Sports’ potential to revolutionize athlete training, injury prevention, and sports data analysis. The platform’s ability to provide customized solutions for athletes, coaches, and organizations added to its appeal.
By securing a spot on Startup Singam, ATIUM Sports gained national exposure, investor interest, and strategic business insights, further strengthening its position in the sports tech industry.
Did ATIUM Sports Receive Funding on Startup Singam?

ATIUM Sports made an impressive pitch on Startup Singam, a well-known startup investment platform. Their goal was to secure funding to scale their AI-driven sports technology and expand their market reach. Here’s a breakdown of their funding journey:
- Initial Ask: ₹1 crore
- Company Valuation: ₹17 crores
- Investor Offer: UAE Tamil Angels offered ₹50 lakhs at a valuation of ₹8 crores
- Final Deal: Not closed
Despite not securing a deal, ATIUM Sports gained valuable industry exposure and credibility. The pitch allowed them to connect with potential investors and expand their network, strengthening their position in the sports tech industry.
The insights and feedback received during the investment process have further guided their strategic growth and innovation plans.
ATIUM Sports continues to thrive through strategic partnerships, incubator support, and self-driven technological advancements. Their journey on Startup Singam highlighted the potential of AI-powered sports management, attracting interest from investors, sports professionals, and tech enthusiasts alike.
How Can You Get in Touch with ATIUM Sports?
If you are an athlete, coach, sports organization, or investor interested in ATIUM Sports, reaching out is simple. The company provides multiple communication channels for partnerships, inquiries, and demo requests.
Contact Details
Address:
- MaDeIT Innovation Foundation, IIITDM Chennai
- SCERMLIND Healthcare Innovations Pvt Ltd, CA Site, No 1, HAL 3rd Stage EXTN, Kodihalli, Bengaluru, Karnataka 560008
Email: murugesh@atiumsports.com
Phone: +91 8870633633
Website: www.atiumsports.com
ATIUM Sports is dedicated to helping athletes, coaches, and sports organizations enhance their performance, training, and injury prevention with cutting-edge AI-driven technology. Their team is available to assist with product demos, collaborations, and customized sports solutions to meet specific needs.
Why is ATIUM Sports a Game-Changer in the Sports Industry?

The sports industry is rapidly evolving, with technology playing a crucial role in enhancing athlete performance, injury prevention, and data-driven decision-making.
ATIUM Sports stands at the forefront of this transformation, providing a comprehensive, AI-powered sports management solution.
Here’s why ATIUM Sports is revolutionizing the sports industry:
1. AI-Powered Performance Optimization
ATIUM Sports leverages Dravid AI, an advanced AI assistant designed to enhance training and coaching. With real-time data analysis and intelligent recommendations, athletes and coaches can make informed decisions to improve performance.
- Real-Time Insights: AI-driven analysis of training sessions, workouts, and game performance.
- Personalized Feedback: Smart coaching suggestions tailored to each athlete’s strengths and weaknesses.
- Data Interpretation: Helps athletes understand complex metrics and optimize their training plans.
- AI-Powered Decision-Making: Future updates will include predictive analytics for game strategy planning.
By integrating AI into athlete training and performance analysis, ATIUM Sports makes sports coaching more precise, data-driven, and effective.
2. Injury Prevention & Health Monitoring
Injuries are a major concern for athletes at all levels. ATIUM Sports takes a proactive approach to injury prevention and health monitoring, ensuring that athletes stay fit and recover efficiently.
Key Features:
Wellness & Readiness Index:
- Tracks athlete well-being using scientifically validated wellness questionnaires.
- Monitors sleep, stress, fatigue, motivation, and hunger levels to assess readiness.
Training Load Management:
- Ensures optimal balance between workload and recovery.
- Uses Foster’s Internal Load Methodology (RPE + exercise duration) to quantify training stress.
- Tracks external loads such as gym sessions and running distance.
Injury Reporting & Recovery Management:
- Immediate injury and illness reporting for athletes and medical staff.
- Automated workflows for return-to-play (RTP) protocols.
- Detailed injury diagnosis & treatment tracking for faster rehabilitation.
By providing real-time health insights and early risk detection, ATIUM Sports helps athletes reduce injury risks and maintain peak performance.
3. Custom Training Programs & Calendar Integration
Training programs play a crucial role in an athlete’s progression and success. ATIUM Sports offers a fully customizable training and planning system, allowing coaches, physiotherapists, and sports scientists to design training schedules tailored to individual needs.
How It Works:
- Pre-Designed & Custom Templates: Coaches can use existing templates or create customized training sessions.
- Comprehensive Scheduling: The platform syncs training plans, performance monitoring, and assessments in one place.
- Role-Specific Customization: Allows collaborators like physiotherapists and psychologists to make necessary adjustments to training schedules.
- Seamless Calendar Integration: Automatically updates athlete’s training schedule and sends reminders.
By integrating training programs with performance tracking and AI-driven analysis, ATIUM Sports makes coaching more structured, efficient, and effective.
4. Secure & Scalable Data Management
In today’s digital age, data security and privacy are paramount. ATIUM Sports is built on enterprise-grade security infrastructure, ensuring that athlete and organization data remains protected, private, and accessible only to authorized personnel.
Security Highlights:
Multi-Layered Access Control:
- Uses Role-Based Access Control (RBAC) and Attribute-Based Access Control (ABAC) for customized user permissions.
Strong Data Encryption:
- All stored data is encrypted to protect sensitive athlete information.
- Secure hosting on Amazon’s Cloud Environment for high availability and security.
Compliance with Global Data Privacy Laws:
- Fully compliant with GDPR, CCPA, and India’s DPDP Act.
- Ensures full control over personal data, allowing users to manage, delete, or update their information.
Seamless Hardware & Wearable Integration:
- Easily integrates with wearable sports tech and external monitoring devices for automated data collection.
With a highly secure and scalable infrastructure, ATIUM Sports ensures data-driven sports management with top-tier security protocols.
5. Future Innovations & Expansions
ATIUM Sports is constantly innovating to stay ahead in the sports tech industry. Here’s what’s coming next:
AI-Powered Real-Time Decision-Making:
- AI will provide real-time game strategy suggestions and performance insights.
Deeper Sports Science Insights:
- Enhanced predictive analytics for injury prevention and athlete development.
- Machine learning models to identify performance trends and weaknesses.
Expanded Role-Based Customization:
- Advanced AI coaching tools are tailored for sports scientists, physiotherapists, and psychologists.
- More customization options for data visualization, athlete tracking, and injury management.
With these upcoming innovations, ATIUM Sports is set to redefine how sports professionals train, analyze, and optimize performance.
Conclusion
ATIUM Sports is redefining the future of athlete management and performance analytics. With its AI-driven coaching, injury prevention tools, and data-driven training programs, the platform is making a significant impact in the sports industry.
Whether you’re an athlete looking to improve your performance, a coach seeking better training tools, or an organization aiming for advanced analytics, ATIUM Sports provides a comprehensive and innovative solution.
Get in touch with ATIUM Sports today and take your sports training to the next level!
FAQs
Who are the founders of ATIUM Sports?
ATIUM Sports was co-founded by Murugesh Kumar Sidhan Kalavathy, Priyadharshini Sidhan, and Raju Neelkanth.
Which incubators support ATIUM Sports?
ATIUM Sports is backed by India Accelerator, Gurugram, MaDeIT Innovation Foundation, IIITDM Chennai, and three other accelerators.
What sports does ATIUM Sports support?
The platform supports 80+ different sports, making it one of the most versatile sports technology solutions.
How does Dravid AI assist athletes?
Dravid AI provides fitness insights, sports science guidance, training data interpretation, and future real-time coaching capabilities.
What makes ATIUM Sports different from other platforms?
Its multi-role, AI-driven, customizable training, and injury prevention features set it apart.
Can ATIUM Sports integrate with other sports tech?
Yes, ATIUM Sports allows seamless integration with compatible sports hardware and wearables.




