Have you ever considered opening a fast-food business in India? If so, you might have noticed the rising popularity of one dish in particular, momos. And when it comes to momos, Wow! Momo stands out as a name that has become synonymous with taste, innovation, and massive growth.
But how much does it cost to start a Wow Momo franchise in India? What kind of space do you need? What are the earnings like? If these are your questions, you’re in the right place.
This blog offers a comprehensive, updated, and easy-to-understand breakdown of Wow Momo’s franchise costs, requirements, business model, and future outlook in 2025.
Whether you’re a budding entrepreneur or an investor seeking the next big opportunity in Indian QSRs (Quick Service Restaurants), understanding the ins and outs of a Wow! Momo franchise is essential.
What is Wow! Momo and How Did It Begin?
Wow! Momo is more than just a fast-food chain, it’s a success story born out of vision, innovation, and resilience. Founded in 2008 by Sagar Daryani and Binod Homagai, two young entrepreneurs from Kolkata, the brand started with a seed capital of only ₹30,000.
From humble beginnings in malls and kiosks, it has transformed into India’s largest momo chain with over 800 outlets across 25+ cities by 2024.
At the heart of the brand is the simple yet powerful idea of elevating momos, a street-side staple in India and Nepal, into a nationwide sensation. The company introduced unique offerings like chocolate momos, MoBurgs (momo burgers), and even momo sizzlers.
Today, the brand operates under three verticals: Wow! Momo, Wow! China, and Wow! Chicken, catering to varied consumer tastes across India’s urban landscape.
Its journey highlights not only the potential of street food franchising but also the importance of product innovation, branding, and consumer engagement in scaling a food business in India.
What Makes Wow! Momo a Unique Fast Food Franchise?
Wow! Momo isn’t just about selling momos, it’s about delivering an experience. From flavour to operations, several unique features make this franchise stand out.
Innovation at Its Core
The brand’s menu is a major differentiator. Apart from traditional steamed momos, Wow! Momo offers:
- Tandoori Momos
- Pan-fried Momos
- Momo Sizzlers
- Chocolate Momos
- MoBurgs (Momo-stuffed burgers)
- Momo Au’gratin
These items cater to Indian palettes and promote fusion flavours rarely found in other QSRs.
Variety of Offerings
They serve 12+ unique momo flavours, both vegetarian and non-vegetarian, using creative stuffing and sauces to enhance the experience.
Centralised Operations
Each city has a central kitchen (cloud kitchen) to handle all processing and preparation, ensuring uniform taste and quality across outlets.
Smart Branding
The brand actively engages in street marketing, social media promotions, and bold experiments like mobile momo trucks and metro kiosks to stay ahead.
What Is the Business Model of Wow! Momo?
Wow! Momo follows a COCO (Company Owned, Company Operated) model as its primary operational structure. This means the brand directly controls the major operational aspects of most outlets, especially in its early expansion phase.
Key Components of the Wow! Momo Business Model
Central Cloud Kitchens
Each city has a cloud kitchen responsible for food prep. This kitchen manages:
- Ingredient preparation
- Chopping and marination
- Daily production schedules
Prepared materials are delivered to outlets in temperature-controlled vehicles to ensure freshness.
Hub-and-Spoke Logistics
The logistics model ensures a seamless supply chain from central kitchen (hub) to retail outlets (spokes). This helps control quality and reduce food wastage.
Expansion Through Franchising
Though COCO remains dominant, Wow! Momo has opened its doors to franchise models. Select formats like kiosks and food court stalls are available for franchising across India.
Customer-Centric Approach
With consistent product quality, evolving menus, and strategic outlet placements (malls, tech parks, etc.), the business model aims at maximising footfall and profitability.
Wow Momo Franchise Cost in India – Complete Breakdown
One of the most asked questions is: What is the investment required to open a Wow! Momo franchise? The franchise cost varies depending on the model you choose.
Here’s a complete cost breakdown for 2025:
Franchise Investment
| Cost Element | Estimated Amount (INR) |
| Franchise Fee | ₹25,000 + GST |
| Setup & Interiors | ₹3,00,000 to ₹5,00,000 |
| Equipment & Kitchen Setup | ₹1,00,000 to ₹2,00,000 |
| Initial Stock & Supplies | ₹50,000 to ₹1,00,000 |
| Royalty Fee | 6% to 8% of monthly revenue |
| Marketing & Branding Support | ₹1,00,000 |
| Total Estimated Investment | ₹5,00,000 to ₹8,00,000 |
Format-wise Cost Insights
- Kiosk Format: ₹3–5 Lakh
- Food Court Outlet: ₹6–7 Lakh
- Full-fledged Restaurant: ₹8+ Lakh
- Cloud Kitchen: Varies based on space and location
This investment includes licensing, setup, branding materials, and initial stock. It’s advisable to have a buffer capital for 3–6 months of operations.
What Are the Different Franchise Formats Offered by Wow! Momo?
Wow! Momo provides flexibility through multiple outlet formats to suit various investment capabilities and space availabilities.
Available Formats
Kiosks
- Suitable for malls, metro stations
- Space requirement: 100–150 sq. ft.
- Staff: 3–4 members
Food Courts
- Ideal for malls and complexes
- Space: 200–250 sq. ft.
- Seating available via shared mall areas
High-Street Stores
- Full-service restaurants
- Space: 800–1000 sq. ft.
- Offers dine-in and delivery services
Cloud Kitchens
- No dine-in space
- Focus on delivery via online apps
- Space: 250–500 sq. ft.
What Are the Basic Eligibility Criteria to Own a Wow! Momo Franchise?
Becoming a Wow! Momo franchise partner is a commitment. The brand seeks enthusiastic individuals with a passion for food and service.
Requirements
- Must be 21 years or older
- Basic knowledge of food service or retail preferred
- Should own or lease a suitable commercial space
- Investment capacity of ₹5–8 Lakh
- Availability for training and compliance with brand guidelines
Documentation
- Identity proof and address proof
- GST and FSSAI registrations
- Business registration documents
- Rental/lease agreement for outlet
What Is the Franchise Application Process for Wow! Momo?
Applying for a Wow! Momo franchise is straightforward. You can initiate the process online via their official application form.
Step-by-Step Application
1. Visit Official Franchise Page
2. Fill the Franchise Form including:
- Full Name
- Mobile Number
- Email Address
- Franchise Model (Kiosk, Food Court, etc.)
- Investment Capacity
- State & City
- Current Shop Address
- Pincode
- Consent to receive updates
3. Submit Documentation for verification
4. Telephonic/Video Interview with franchise manager
5. Location Approval by Wow! Momo team
6. Sign Franchise Agreement
7. Training & Launch Support
Contact Details
- Phone: +91-9007832358
- Email: support@wowmomofranchise.in
- Address: 2E, Raja Subodh Chandra Mallick Rd, Kolkata – 700032
What Are the Potential Earnings and ROI From a Wow! Momo Franchise?
Return on investment depends on several factors including location, footfall, and operational efficiency.
Estimated Monthly Revenue
| Outlet Type | Monthly Revenue (INR) | Monthly Profit (Approx.) |
| Kiosk | ₹1.5 Lakh – ₹2.5 Lakh | ₹30,000 – ₹50,000 |
| Food Court | ₹3 Lakh – ₹4 Lakh | ₹60,000 – ₹80,000 |
| High-Street Outlet | ₹5 Lakh – ₹7 Lakh | ₹1 Lakh – ₹1.5 Lakh |
ROI Timeline
Most franchisees recover their initial investment within 18–24 months, depending on operational efficiency and market conditions.
What Are the Challenges Faced by Wow! Momo Franchise Owners?
Despite the strong brand and support, every business faces challenges. Understanding these helps in better planning.
Common Challenges
- High Rental Costs in urban locations
- Intense Competition from local momo stalls
- Maintaining Quality with growing orders
- Staff Training & Retention
- Seasonal Fluctuations in sales
However, with proper training, planning, and adherence to brand guidelines, most challenges can be effectively managed.
What Support Does Wow! Momo Offer to Its Franchise Partners?
Wow! Momo ensures its franchisees receive end-to-end support from pre-launch to daily operations.
Support Provided
Pre-launch
- Site inspection and layout planning
- Training on operations and equipment
- Supply chain setup
Post-launch
- Marketing and brand promotions
- Ongoing staff training
- Inventory and logistics support
- Quality checks and feedback sessions
Franchisees also get access to central kitchen systems for seamless product flow and consistency.
What Is the Future Outlook for Wow! Momo in India?
Wow! Momo is not just growing, it’s scaling at an aggressive pace. By 2027, the company plans to go public via IPO and expand into 100 new cities.
Future Plans
- Add 200 outlets by 2026
- Strengthen Wow! China and Wow! Chicken
- Enhance delivery and cloud kitchen networks
- Launch new FMCG momo-based products
With their strong branding and market positioning, Wow! Momo is well on its path to becoming India’s next food unicorn.
Conclusion
Wow! Momo’s journey from a college project to a ₹2460 crore-valued brand reflects the immense potential of food entrepreneurship in India. With a clear business model, strong brand identity, and scalable formats, Wow! Momo presents a lucrative opportunity for aspiring franchisees.
If you’re passionate about food and entrepreneurship, and looking for a fast-growing franchise backed by innovation and consumer trust, this might just be the business for you.
Start your journey today by filling out the official franchise form and getting in touch with the Wow! Momo team.
FAQs
Is Wow! Momo currently profitable as a company?
Wow! Momo is growing in terms of revenue but has posted net losses. In 2023, the company reported a loss of ₹61 crore despite revenues increasing to ₹413 crore.
How can I get a Wow! China franchise?
Wow! China is a sub-brand under Wow! Momo. It offers franchising opportunities similar to Wow! Momo. Interested individuals can apply through the same official franchise portal.
Is owning a Wow Momo franchise profitable?
The profitability varies by location and format. With proper management and a good outlet location, franchisees can expect profits starting from ₹30,000 per month.
What is the initial franchise cost for Wow! Momo?
The total franchise investment ranges from ₹5 lakh to ₹8 lakh, including a franchise fee of ₹25,000 plus GST.
What was Wow! Momo’s revenue in 2023?
Wow! Momo reported an operating revenue of ₹413 crore in 2023, up from ₹220 crore in 2022.
Where was Wow! Momo founded?
Wow! Momo was founded in 2008 in Kolkata by Sagar Daryani and Binod Homagai, alumni of St. Xavier’s College.
How many outlets does Wow! Momo have in India?
By 2024, Wow! Momo expanded to over 800 outlets across several major cities in India.
